Zobox

CHALLENGE

Considering the timeline i had less time to complete this project, going through all the phases of the design thinking process (framework). As this was a new app so i had to go through all the phases of design thinking to get the better idea what i am dealing with over here. I have to consider a new feature for this device which is called GeoFence technology that can keep track up to a specific radius.

MY ROLE

I was part of the design team and responsible for handling the Zobox project on my own. I worked as a generalist UX designer (a person who handles a couple of things as a ux designer). I lead the UX work, producing all major deliverables and presenting these to the clients in 2018. I work alongside junior & intern designers. I was given a Zobox Beacon app which I need to design on the IOS while going through all the phases.

MY APPROACH

DESIGN THINKING PROCESS

I started this project by addressing the real user problem and keeping in mind the client's budget as well.

EMPATHISE

Started off with discovering what the end user really needs. Learning how to think and feel like them, conducting some user research, user interviews to paint a clear picture of who my end users are and what challenges they face.

During this phase I did some of the extra work and did a bit of competitive research as well. It's important to know what the competitors are doing and what they are bringing to the table.

One important competitor i find at that time was:

• thetileapp https://www.thetileapp.com/en-us/

As i am writing this case study in 2021 i realize more of the companies are starting to introduce their own tracking devices to the world.

Before moving on to the next step I need to understand a user's journey, to see if I am solving the end user problem or not and if I am moving in the right direction. I need to create a journey map for a task they are going to perform on the app that will be designed by me.

DEFINE

Based on my past user research and personas I was able to pinpoint some user problems which I can solve while creating zobox beacon app designs.

Some user problems

• Always needs to know where my stuff is

• I need to know if my kid is always around me or not

Defining the problem statement helped focus me to a clear goal.

IDEATE

Brainstorming solutions, how to solve user problems and include GeoFence features in the app as well. Focusing on the quantity not the quality for now. Before i go do the rough designs i need to understand the structure and complete flow of the app. For that i created IA first so that i know the complete flow of the app in my mind.

Information Architecture (IA) helped me build a complete structure of this app with keeping in mind the user problem and user flows.

Now I am to create rough sketches and brainstorm ideas using pencil paper so that it's easy to create fast ideas on the paper. Before I move on to the Lo-fi mockups I need to create the sketches of what I am thinking and have a discussion with the client and get their feedback.

After creating the IA and brainstorming some rough ideas/mockups i came to a design which i think is best for the zobox beacon app.

Keeping in mind that the designs need to be easy to use, joyful and intuitive, gets the job done.

PROTOTYPE

As in the previous phase I have narrowed down the idea which I want to create a Hi - fi prototype off. I started building the designs for my wireframes also keeping in mind that the designs should be easy to use, enjoyable and intuitive.

I tried to cover all the use cases during my designs:

• Sign up flow

• Login flow

• Purchasing a zobox device

• Activating a zobox device

• Setup Geofence radius

These were some of the use cases which were finished start to finish, i moved back and forth with the design but in the end i was able to create a good solution which caters all the user needs and solves the user problems.

RESULTS

After hard work of 2 - 3 months I was able to create designs which were user friendly, enjoyable and easy to use. These were really liked by the client and they really appreciated me and I really loved working on this app, I enjoyed going through all the design thinking phases.